A NEW campaign has been launched in Almeria to tackle the city’s huge city maintenance collection budget.
The campaign, called ‘You are the City,’ highlights the need for civic responsibility among residents about where they put their rubbish, alongside the benefits of keeping the city clean.
The campaign stresses cooperation, personal attitude and community cleanliness in a positive, rather than punitive, manner.
It also seeks to change the core attitudes among residents about waste collection in a bid to reduce the city’s high annual expenditure of €21.5 million to clean and maintain the city.
